RISE was established in 2007 as an affiliate company of Houghton Mifflin Harcourt (HMH, the largest K-12 publisher in the US).
Do It Smart campaign is built to attract more traffic to the website of Asus via online game. Participants will be given diffferent levels of mission and who complete all the levels will be received special reward from Asus. This type of social engagement helped Asus to develop strong brand awareness among Vietnam community.
Microsite
2018
